In a twist on the ice bucket challenge, a young man dumps the contents of a bucket over his head, but instead of ice-cold water, this man is drenched in frothy, soapy water.
This campaign aims to raise awareness about Ebola prevention in West Africa. As the disease has infected more than 2,600 people and killed more than 1,400 in four countries across the region, according to the World Health Organization.
“Lather Against Ebola” campaign, catchy songs and comedy have supplemented traditional media and government campaigns to educate people on how to avoid getting the deadly disease, which is spread through contact with the bodily fluids of infected people and can be partly contained by simple measures like regular hand-washing.
This campaign was inspired by the ice bucket challenge that has generated tens of millions of dollars for the ALS Association, which raises money for Lou Gehrig’s disease research.
According to Ivorian blogger Edith Brou who started the campaign, those who accept the challenge searchable on Twitter using its French name, #MousserContreEbola —are expected douse themselves with soapy water and hand out three bottles of hand sanitizer.
Those who reject the soaking are expected to distribute nine. Since it launched on Aug. 18, dozens of participants have posted soap-soaking clips to social media.
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